There is a huge unfulfilled potential in everyday cycling - not only out in the world, where a growing number of cities in these years compete to copy the Danish bicycle culture. The potential of the bicycle is also far from being fully exploited here at home, but Gobike could help to change that. Here in Denmark, in the main cities, we are so accustomed to seeing many bicycles on the streets that we take them for granted.
Most of us also find it hard to imagine a city with more bikes - and all the space, all the life and the clean air that would follow. But we will see such a city, if we create good alternatives for the many car commuters, which today fill up the streets, because it is too expensive or difficult to combine public transportation and cycling.
Gobike can be a key element in efforts to move commuters from cars to multimodal transportation. Not least, if the city's biggest companies embrace the concept and actively promote the combination of bicycle and public transport among their employees - for the benefit of employees' health, the company's bottom line and to support green and sustainable urban development in Denmark.
Director / CEO, Danish Cyclists' Federation (Cyklistforbundet)